San José Sports Authority
San José 26
Helping the city of San José welcome the world to its major sporting events in 2026.
Understand what’s changing
In 2026, San José will host both the Super Bowl LX and FIFA World Cup matches. It’s a rare moment for any city, and an opportunity to welcome fans from around the world.
The goal wasn’t just to promote the events. It was to help visitors discover the city, plan their stay, and explore everything San José has to offer. All in one place. No noise. No distractions. Just a clean, useful experience.
The city asked us to design and build that platform.
Find the impact
Designed as a fan-first utility, helping visitors plan quickly and confidently
Supports collaboration across tourism, transport, and events teams
Built-in tools to highlight local businesses and fan experiences
Flexible enough to scale across multiple events and campaigns
Get it live
Dynamic map added for the Super Bowl to offer fan-specific content around events via API
Traffic information and public transport content updated for each event, including road closures and bike hire
Site content is expanded based on size of event, building to city wide focus for the 2026 FIFA World Cup
Launched Game On to allow visitors to subscribe for city wide updates and engagement around event content
