Master Builders Solutions

Corporate and Market Websites

Building a global platform with local market impact.

Understand what’s changing

Master Builders Solutions needed to launch a digital platform that reflected their new standalone brand and identity, unified thousands of products, and supported local markets with content tailored to their regions.

We were asked to design and build a scalable platform that could centralise complex product and technical data while allowing each market to manage its own content. This included multilingual support, custom user journeys per region, and integration with SAP for technical documentation.

The platform also needed to strengthen Master Builders Solutions’ visibility in search by improving local SEO, supporting structured content, and preparing for discoverability in AI-powered search experiences.

Find the impact

Combined Contentful and Netlify to create a central portal and 26 specific country sites

We were asked to design and build a scalable platform that could centralise complex product and technical data while allowing each market to manage its own content. This included:

Creating a bespoke approach to multilingual publishing within Contentful to match individual market requirements
Designing and supporting custom user journeys per region, and
Integration with SAP for technical documentation