SSL.COM
Repositioning a Global Certificate Authority for Enterprise Growth
The Challenge
Helping an established Certificate Authority better communicate its enterprise expertise through its digital presence.
SSL.com is one of the world's leading Certificate Authorities, providing digital certificates, identity management and trust services to organisations worldwide.
As the business expanded its focus on enterprise customers, its digital presence no longer reflected the scale, maturity or breadth of its offering. Product information had grown organically over many years, navigation had become increasingly complex, making it harder for enterprise buyers, and the user experience no longer communicated the confidence and authority expected of a leading Certificate Authority.
The challenge was to modernise the experience while protecting the significant SEO value built over many years, preserving existing content and maintaining the familiar WordPress platform and editorial workflows relied upon by the internal team.
Our Approach
Developing a new enterprise brand identity before redesigning the digital experience.
We began with a comprehensive discovery phase, combining stakeholder workshops, competitor analysis and UX research to understand SSL.com's business objectives, customer journeys and market positioning.
Rather than starting with the website, we first developed a new visual identity and enterprise design language that better reflected SSL.com's position as one of the world's leading Certificate Authorities. This established a consistent foundation that could be applied across the website and wider digital estate.
The new brand was then brought to life through a redesigned information architecture, improved navigation and a scalable design system, creating a clearer customer experience while allowing the client to continue managing content within WordPress.
The Solution
A new enterprise brand and WordPress platform built around a scalable design system.
Psycle delivered a complete enterprise brand refresh alongside a redesigned WordPress platform, creating a consistent digital identity that better communicated SSL.com's expertise, authority and market position.
We then delivered a redesigned enterprise WordPress platform built around this flexible design system and improved information architecture, enabling SSL.com to present its products and services through a clearer, more consistent digital experience.
A library of reusable Elementor components gave internal teams greater flexibility to create and manage content while maintaining visual consistency across the website. Navigation, product discovery and purchasing journeys were restructured to better support both enterprise buyers and technical users.
Rather than replacing years of valuable content, existing pages were retained, reorganised and restyled, preserving SEO authority while creating a modern platform capable of supporting SSL.com's continued growth and future digital initiatives.
Technology included
Psycle continues to support SSL.com as its digital presence evolves, helping the business extend its enterprise offering through ongoing platform enhancements, new functionality and continued refinement of the digital experience.
The Outcome
A stronger enterprise identity supporting continued commercial growth.
The project successfully repositioned SSL.com for its growing enterprise audience through a new visual identity, clearer information architecture and a redesigned digital experience, while preserving the search visibility and content value built over many years.
Since launch, the refreshed brand and website have delivered measurable commercial improvements, strengthening customer engagement, supporting continued business growth and providing a more credible enterprise presence.
The new brand has become the foundation for SSL.com's wider digital ecosystem, extending beyond the website into additional products, marketing materials and physical office branding, creating a consistent identity that supports the company's continued growth.
KEY RESULTS
- 22%+ increase in overall revenue
- 23%+ increase in ecommerce revenue
- New enterprise brand adopted across SSL.com's wider business
- Ongoing partnership supporting SSL.com's continued digital evolution
Case Studies
