INDIGO PEARL
Building a Digital PR Platform for the Global Games Industry
The Challenge
Managing global game launches across publishers, media and influencers.
Indigo Pearl works with many of the world's leading video games publishers, supporting global launches across journalists, influencers, content creators and media outlets.
As the scale and complexity of campaigns increased, distributing thousands of digital assets securely became far more than simply sharing files. Every launch involved embargoes, permissions, regional variations, approval workflows and strict control over who could access content and when.
Indigo Pearl needed a platform that could manage the operational complexity of modern game launches while providing publishers with greater visibility, security and control throughout every campaign.
Our Approach
Designing a platform around the way game campaigns actually work.
Rather than building a generic file-sharing platform, we designed pxn around the operational workflows used by publishers, PR teams and media organisations during major game launches.
Every part of the platform was designed to simplify campaign management, from secure asset distribution and embargo control to media permissions, influencer engagement and digital game key distribution.
By understanding how launch campaigns evolve over time, we created a scalable platform that continues to grow alongside Indigo Pearl's business while remaining intuitive for publishers, journalists and content creators alike.
The Solution
A secure digital PR and content operations platform for global publishers.
Psycle developed pxn, a bespoke cloud-based digital PR platform that centralises asset management, campaign administration and global media distribution within a single secure environment.
Publishers can securely manage screenshots, trailers, press releases, review materials, digital game keys and campaign assets while controlling permissions for different audiences, territories and launch phases.
Advanced reporting provides visibility into content engagement and campaign performance, allowing Indigo Pearl and its clients to manage increasingly complex global launches through one scalable platform.
Technology included
More than fifteen years after its initial launch, pxn continues to evolve as a core part of Indigo Pearl's digital PR services, supporting many of the world's leading games publishers.
The Outcome
A platform trusted by many of the world's leading games companies.
A reusable platform supporting secure digital PR operations across publishers, journalists, influencers and media worldwide.
Centralised workflows improve visibility, governance and control while simplifying the management of complex international launch campaigns.
Continuous development has allowed the platform to evolve alongside the games industry while supporting new services, workflows and client requirements.
KEY RESULTS
- Used by over 80% of the world's top 20 games companies
- Powers more than 30 dedicated publisher platforms
- Supports global media, journalists and influencers
- Trusted partnership spanning more than 15 years
Case Studies
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