HASBRO (FORMERLY eONE)
Turning Existing Video Content into a 24/7 Revenue Engine
The Challenge
Transforming manual video operations into scalable commercial automation.
eOne (now part of Hasbro) manages some of the world's most recognisable children's entertainment brands, including Peppa Pig. While its YouTube channels attracted large audiences, livestreaming and content operations still relied on manual processes, with videos uploaded, scheduled and managed manually.
As demand grew, this approach became increasingly difficult to scale. The challenge was not simply to automate livestreaming, but to create a resilient operational platform capable of managing content, scheduling broadcasts, inserting advertising and supporting continuous commercial operation across a growing portfolio of YouTube channels.
Our Approach
Reimagining content operations through intelligent automation.
Psycle approached the project by looking beyond the immediate requirement for livestream automation. Rather than simply automating an existing process, we reimagined how content operations could be managed through automation, reliability and scalability.
By combining cloud infrastructure, workflow automation and intelligent scheduling, we created a platform capable of reducing manual intervention while allowing archived content to become an always-on commercial asset. The platform was designed to evolve, supporting new operational requirements and enhancements as the business continued to grow.
The Solution
An automated platform for managing YouTube channel operations at scale.
Psycle designed and developed a cloud-based operational platform that automated every stage of YouTube channel management. From content scheduling and livestreaming through to advertising, monitoring and permissions management, the platform replaced fragmented manual processes with a single, scalable solution.
Over the following years the platform continued to evolve through successive enhancements, introducing automated monitoring, self-healing capabilities, infrastructure scaling, permissions management and additional operational tools to support an expanding global content operation.
Technology included
More than a livestreaming platform, it became a long-term content operations platform that continues to maximise the commercial value of existing content libraries.
The Outcome
Transforming manual workflows into a long-term commercial capability.
Replaced labour-intensive content operations with automated workflows supporting continuous YouTube channel management.
Created a scalable platform that evolved through years of continuous enhancement to support changing operational requirements.
Unlocked new commercial value from existing video libraries through intelligent automation.
KEY RESULTS
- Automated content scheduling, livestreaming and advertising
- Reduced manual operational effort through intelligent automation
- Scalable platform supporting large-scale YouTube channel operations
- Long-term technical partnership with continuous platform evolution
Case Studies
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