Left Brain Right Brain started with a simple observation: the best digital products are not built by design or technology alone. They come from the point where both disciplines meet.
Created by Psycle and our UX partner agency Zaang, Left Brain Right Brain is a weekly newsletter for people who want clearer thinking about digital products, user behaviour and the choices that shape better experiences. It grew out of an ongoing conversation between the two teams about how design and technical thinking can work better together, and how that combination creates more value for organisations and their users.
The name captures the idea well. The “left brain” brings structure, logic, evidence and technical rigour. The “right brain” brings empathy, creativity, design judgement and human understanding. But the real value is not in keeping those worlds separate. It is in exploring what happens when they inform each other.
We created the newsletter to help digital, product and business leaders make better decisions in the space between what is technically possible, what users need and what organisations are trying to achieve. Most newsletters lean towards either design and UX or technology and product strategy. Left Brain Right Brain brings those conversations together through behavioural science, real product thinking and practical experience.
Each issue offers a short, useful perspective from the world of design and technology. Sometimes that means a technical insight, such as how generative engine optimisation is changing content visibility. Sometimes it means a design principle, such as Hick’s Law, habituation or fairness by design. Often, it is about the tension between the two: speed versus value, flexibility versus focus, personalisation versus user control.
The aim is not to add more noise. It is to offer clear, grounded thinking that helps teams see familiar problems differently. No hype. No filler. And definitely no sales pitches. Just practical insight for people building products, services and digital experiences that need to work for both the business and the people using them.
Left Brain Right Brain is published at leftbrainrightbrain.blog, shared on LinkedIn and sent as a weekly email every Wednesday. Subscribe for a regular dose of design and tech thinking, brought to you by Psycle and Zaang.
